Pinch A Penny, the nation’s largest pool supply and service franchise, partnered with AKA Integrated Marketing to create a campaign that expands perception beyond retail.

We developed the 2026 creative platform, No Passport Required, designed to shift perception and expand what customers believe Pinch A Penny offers.

Built on the insight that most consumers see Pinch A Penny as a retail store, not a full-service pool care provider, the campaign reframes the backyard as a five-star escape and positions the brand as the team behind it all.

We created a complete campaign world with a distinct visual style, custom patterns, and elevated environments designed to scale across every touchpoint. The team shot and produced a full suite of brand, service, and promotional TV spots, and captured photography to support direct mail, digital display, email, A-frame signage and more.

IMPACT