"No Passport Required."
Pinch A Penny
Campaign Development • TV Ads • Photography • Collateral • And more
Retail Swimming Pool Supplies & Services
OVERVIEW
Pinch A Penny, the nation’s largest pool supply and service franchise, partnered with AKA Integrated Marketing to create a campaign that expands perception beyond retail.
We developed the 2026 creative platform, No Passport Required, to shift perception and expand what customers believe Pinch A Penny offers.
Built on the insight that most consumers see Pinch A Penny as a retail store, not a full-service pool care provider, the campaign reframes the backyard as a five-star escape and positions the brand as the team behind it all.
IMPACT
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AKA helps businesses turn passion, goals, and ideas into clear, impactful marketing strategies. From branding and web design to campaigns, collateral, social media, and PR, we keep your budget focused, your message sharp, and your brand moving forward.