BRANDING AGENCY IN TAMPA
Perception is Reality
Your brand is the heart of your business, and it’s also where our marketing efforts begin. An established brand personality and visual identity will help your audience understand who your business is and why they should care. At AKA Integrated Marketing, our approach to branding is focused on identifying your unique selling proposition, brand personality, and brand promise while ensuring your strategy resonates with customers. Depending on your industry, your potential clients will have certain expectations for your business. Regardless, our Tampa branding team will take your vision and turn it into a recognizable brand that your audience can identify with.
Branding Increases Value
Our Strategic Process
Our Tampa branding firm has a proven process that allows us to successfully execute your branding project. Let’s break down the AKA Integrated Marketing branding process.
- Align (Discovery Meeting(s), Marketing Audit, Brand Analysis)
- Strategize (Target Audience, Tone-of-Voice, Value Proposition, Brand Promise, Attributes, Key Insights)
- Identify (Logo, Visual Style, Fonts, Color Palette, Imagery)
- Extend (Cohesive extension of visual style and message i.e. website, email, social media, packaging etc.)
One benefit of successful branding is the result it has on the effectiveness of your advertising. When consumers have a positive perception of a brand, they are likely to respond to advertising in a more impressionable way. For example, when a customer sees an advertisement from a company with a good reputation, they will be more inclined to follow up and visit the company’s website. Additional branding benefits include:
Establish credibility and trust with consumers and within your industry.
A cohesive brand image and personality will build brand recognition and make consumers more likely to choose your product or service.
Build customer loyalty with an engaging brand that is backed with a great product or service.
Having an established brand presence will help promote new products and services.