Andros Boatworks is a custom bay and offshore fishing boat builder. They create unique, custom, hand-made, boats using only the highest quality materials and pay close attention to detail and craftsmanship. The team is hands-on, and extremely detailed in building the ultimate fishing machines.
The AKA Integrated Marketing team worked closely with the client to home in on their key brand differentiators to develop a unique branding and marketing strategy. Our goal was to showcase Andros as an authentic and high-end custom boat builder that creates boats that are handcrafted for their customers.
The messaging strategy our team developed, “Handcrafted for Adventure,” was the jumping point for the new web design. We married this tone-of-voice with a fun, rugged look and feel throughout the website. The new web design is intuitive and user-friendly, it highlights their unique story, the features of each boat and an ecommerce shop. Their website now allows the customer to not only explore the different boats they offer but to get an in-depth look into their boat-building process and the foundation of values their company is built upon.